Rebranding a Growing Roof Inspection Company

Client

Knight’s Solutions

Capabilities

Brand Identity

Social Media Management

Advertising

Video

Photography

Knight's Solutions, a reputed roof inspection company, was facing a challenge—the company had recently changed its name making the existing brand outdated. This posed a risk of disconnection with its audience comprised of insurance carriers, adjusters, and policyholders. A contemporary and cohesive brand refresh was essential to maintain its relevance and appeal in the evolving market landscape.

We embarked on a comprehensive brand refresh that included a logo update, social media templates, YouTube thumbnails, and trade show booth design.

The rebranding of Knight's Solutions was a successful endeavor that fortified its position in the market and continues to strengthen its appeal to its target audience.

Comparison of two logos labeled 'Knight Services' and 'Knight's Solutions' with around 2016 and 2022 rebranding dates, featuring shield emblems and black text.
Smartphone screen displays Facebook post by Knight's Solutions about algae growth, with a graphic highlighting that algae can help identify recent hail activity on shingles, concrete, or other surfaces.
Open brand standards booklet showing color palette with four Pantone colors: 289 C, 142 C, 291 C, and Cool Gray 2 C, along with their RGB, CMYK, and HEX values; page 4 titled 'Color Palette' and page 5 with logo breakdown of Knight's Solutions, featuring a navy background, gold and white logo, and the wordmark.
Facebook post by Knight's Solutions seeking Ladder Assist Technicians across the U.S., featuring two men in company jackets with a yellow 'Apply Now' button.
Flyer promoting property inspection services by Knight's Solutions. Features a photo of two men on the roof of a house, one with a clipboard, with the headline 'Join Our Team'. Highlights services such as ladder assist, direct inspections, and ITEL services, and includes contact info, website, and social media icons.
Property inspection job recruitment banner with two workers on a roof, company logo, and information about careers, contact details, and a QR code.
Advertisement for Knight's Solutions, offering inspection services for wind, hail, and tree fall damage, with contact information, social media icons, and images of inspectors and a tree fallen on a house.

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