Launching a Vacation Rental Company in a Competitive Market

Client

Embark850

Capabilities

Brand Identity

Social Media Management

Advertising

Video

Photography

Embark850 was established in 2021 as a luxury vacation rental management service for the Santa Rosa Beach area. The primary challenge for the new company was the highly competitive nature of the area’s market. Established players had strong brand recognition and a loyal customer base, making it a challenge to compete with them on a level playing field.

The client adopted our strategies and continues to successfully establish itself in the Santa Rosa Beach vacation rental market. They are small and sustainable while offering high-quality services and customer experience. As a result, they receive positive reviews from their guests, which helps them attract new guests and new homes to their program.

 

Real estate sign for Embark850 vacation rentals with contact number 850.655.4519, beside a sidewalk and in front of a brick house with landscaped yard.
Business card with dark blue and teal colors. Contains a logo with arrow-like shapes inside a circle, the text 'Elevate Your Experience', and details for Misty Pennell, Director of Property Management, including contact information and social media icons.
Embark850 Brand Standards
Modern bathroom with marble tiles, a bathtub, glass shower enclosure, double sinks with illuminated mirrors, and a view of a bedroom with white bedding through a doorway.
Outdoor patio area with a small pool, beige lounge chairs, and a wooden ceiling.
Smartphone displaying a Facebook post about Florida's Emerald Coast with a scenic view of blue waves, white sandy beaches, green dunes, and a boardwalk during sunset.
Instagram post from Embark850 vacation rentals with a beach scene and someone wearing bunny ears with chocolate brown hair, sitting on a lounge chair. The text on the post says "From our family to yours Happy Easter".
A smartphone displays a Facebook ad for Embark850, a vacation home rental company, featuring a seaside view with a boardwalk, beach, and ocean.
Front view of a white two-story house with black shutters, a porch with black railings, and a metal roof, under a partly cloudy sky.
A beach house with pale blue siding, white trim, and a large porch surrounded by palm trees and tropical plants under a blue sky with a few clouds.
A large, blue, multi-story house with a tower and multiple gabled roofs, surrounded by green trees under a partly cloudy sky.
Billboard advertisement with a house image, a quote from a client, and logos for Embark850 Vacation Rentals and HomeCheck.
Billboard advertisement for Embark850 Vacation Rentals with slogan about managing vacation rental property easily, featuring a teal and navy color scheme.

Contact Us

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Email
hello@blueleopardagency.com

Phone
251-332-2007