BRAND IDENTITY • PODCAST PRODUCTION • WEBSITE DESIGN • PHOTOGRAPHY • ADVERTISING • SOCIAL MEDIA MANAGEMENT
SITUATION
Dr. Hal Needham is CNC’s Extreme Weather and Disaster Scientist and a beloved public figure in the severe weather community. CNC wanted a way to showcase his deep knowledge of flood risk and severe weather that would engage a broader audience.
Our team came up with the idea to bring in other contributors to Hal’s research and writing and created a media product that could house all of that content in the form of a bi-weekly video podcast, social media live sessions, meticulously researched articles, branded apparel, and a unique focus on showcasing the expertise and charisma of Dr. Hal. The objective was to engage audiences and educate them about severe weather and how to better prepare for the future.
BRAND IDENTITY
A COMPLETE BRAND IDENTITY SYSTEM
GeoTrek, a media product dedicated to demystifying extreme weather events and preparing communities for the future, sought a visual identity that embodied its core values: adventure, education, and global reach.
Working closely with GeoTrek, we created a bespoke visual identity resulting in a seamless design that interlaces the spirit of adventure and the urgency of climate education.
The logo, a vibrant emblem, took center stage. It showcases a bold, stylized globe encircled by a sweeping path reminiscent of a storm track and anchored by a single footprint. This image is meant to evoke the sense of a thrilling journey across diverse landscapes and weather systems. Bold color and topographic elements support the logo.
WEB DESIGN
CUSTOM WEBSITE TO SOLVE NEW BUSINESS NEEDS
A shift in business goals called for a complete redesign of GeoTrek’s site. GeoTrek needed a responsive site to showcase its podcast episodes and to relay the mission of the brand and how people can help support the cause.
VIDEO & PODCAST PRODUCTION
INDUSTRY-LEADING PODCAST PRODUCTION AND VIDEO
Rated #1 in the Natural Disaster podcast category, GeoTrek is the ideal place to learn about severe weather concepts in a fun conversational way. Following Dr. Hal Needham as he treks across the globe in search of personal stories, mind-blowing data, and future predictions helps educate the world on how to prepare for the future.
ADVERTISEMENT & SOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT
GeoTrek thrives on the power of organic social media to connect with individuals who share a passion for extreme weather and science. By cultivating a vibrant online community, GeoTrek effectively reaches its target audience and fosters a deep understanding of the natural world.
At the heart of GeoTrek’s social media strategy lies the delivery of captivating content. The team consistently provides its followers and listeners with fascinating insights and episodes, keeping them engaged and informed. GeoTrek also leverages the immediacy of live social videos to report on extreme weather events as they unfold, offering viewers a firsthand look at the power and impact of these phenomena.
Beyond informative content, GeoTrek cultivates a sense of community by encouraging interaction and discussion. This collaborative spirit fosters a deeper understanding and appreciation for the forces that shape our planet.
By strategically blending engaging content with interactive elements, GeoTrek has built a loyal and enthusiastic following on social media. This passionate community serves as a powerful platform for raising awareness about extreme weather and promoting preparedness initiatives.
Contact Us
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Email
hello@blueleopardagency.com
Phone
251-332-2007